AOTMP

AOTMP | Indianapolis, IN

MARKETING DIRECTOR, January 2011 to January 2012

Directed marketing and PR efforts for global telecom management firm that provided research, training and management consulting services.

• Guided lead generation activities for both transactional and strategic programs, successfully generating an average of 85 qualified B2B leads per month, including 65 warm leads and 20 hot leads, regularly contributing to the company’s sales goals.
• Worked with sales and delivery teams, as well as partners (e.g., IBM, MOBI, and others) to develop new products and solutions, driving positioning, packaging and launch activities.
• Established proven and repeatable solution launch program for the company, triggering improved sales and optimal brand recognition.
• Organized most successful telecom users conference for the company to date, generating over $150K through registrations and sponsorship sales.
• Recommended and organized company’s first online, global webcast, driving attendance of more than 500 attendees worldwide and sponsorship revenues of $50K.
• Enhanced marketing operations and sales workflows by establishing improved sales processes, procedures and templates, creating quantifiable metrics and KPIs, and instituting changes within companies Salesforce.com database.
• Oversaw the quality, authenticity and relevance of all content, including presentations, collateral, case studies, client deliverables, proposals, reports, etc.

“Jeremy is a creative and innovative marketing executive. As a Sales VP, working with Jeremy was the epitome of collaboration. He was able to take sales strategies and develop marketing solutions that always exceeded my expectations. His writing skills and professionalism are exemplary.”

~ Barbara Henson, Vice President (co-worker at AOTMP)

Website: http://www.aotmp.com