Areas of Expertise
Integrated communications strategist, bold decision maker and game changer with proven history of building and elevating brand value, driving short-term and YOY business growth.
- Multi-Channel Content Strategy and Development – Traditional, Digital, Social
- Internal / External Communications – Employee / Customer Engagement, Change Management, Technology Enablement, Corporate Communications
- Lead Generation Campaign Planning, Development and Execution
- Strategic Planning – Company, Business Unit, Account
- PR Management – Media Relations, Events, Advocacy, Crisis Communications, Thought Leadership
- Strategic Brand Portfolio Develpment – Corporate, Product / Solution Lifecycle
- Digital Marketing Strategy – Web (paid search, SEO), Social, Email
- Marketing Operations and Automation – Process and Metric Development
- Visual Marketing – Graphic Design, Advertising and Production
- Alliance (e.g., IBM, Microsoft, Dell, HP, Samsung and others) and Vendor / Agency Management
Technologies
- CRM, CMS and Collaboration Software: Salesforce.com, Microsoft CRM, SharePoint, Box, Dropbox, Citrix GoToMeeting, Skype, WordPress, Cindr, etc.
- PR and Marketing Automation: Marketing automation (e.g., Act-On, MailChimp, Salesforce Marketing Cloud, Marketo, HubSpot, etc.), Newswire services (e.g., MarketWire, PRNewswire and BusinessWire) and Social / online media (e.g., YouTube, Twitter, LinkedIn, Digg, Spiceworks, etc.)
- Graphic Design and Project Management: Adobe Creative Suite, QuarkXPress, Corel Draw, Publisher, Microsoft Visio, Microsoft Office Suite, Microsoft Project
Industry Verticals
Architecture / Engineering, Education, Finance / Banking, Food and Beverage, Government (local, state and federal), Healthcare Payers and Providers, Independent Software Vendors (SaaS), Insurance, Legal, Life Sciences, Management Consulting, Manufacturing, Oil and Gas, Retail, Technology Products and Services, Telecommunications, Travel and Hospitality
Experience Summary
- Senior Marketing Director at AAJ Technologies / ITsavvy from May 2014 to Present
- Director of Marketing at Kaufman Global from January 2012 to August 2014
- Marketing Director at AOTMP from January 2011 to January 2012
- Marketing Director at Infogain / HighPoint Solutions from March 2007 to March 2011
- Marketing Manager at Health Care REIT from May 2006 to May 2007
- Public Relations Director at Health Care Excel from November 2004 to May 2006
- Marking Director at TBE Group, Inc. from February 2002 to January 2005
- Public Affairs Director at Indiana Mental Health Memorial Foundation from June 2000 to February 2002