AAJ Technologies / ITsavvy

Organized and facilitated annual client appreciation event, the 2016 Technology Trends Forum, to record-breaking attendance. Event included the development and promotion of an eBook beforehand that identified the top trends of the year.

Planned, organized and executed 80+ events (including the 2014 ITsavvy Symposium), 50+ product / solution campaigns and comprehensive social media strategy over 12-month period, generating thousands of qualified leads and millions in revenue.

Managed relationships with leading vendors, including IBM, Microsoft, HP, Dell, Samsung, Aerohive, Palo Alto, and others, to develop and launch marketing campaigns and events nationwide.

Developed media releases, case studies, blog posts, and social shares to promote client successes.

Oversaw the quality, authenticity and relevance of all content, including presentations, collateral, case studies, client deliverables, proposals, reports, etc.

Supported client onboarding and roll-out efforts by driving change management initiatives associated with the adoption of new applications and integrations, such as Runzheimer's new mobile app

AAJ Technologies / ITsavvy | Indianapolis, IN / Fort Lauderdale, FL / Chicago, IL

SENIOR MARKETING DIRECTOR, May 2014 to Present

As part of an equity venture, appointed to lead the marketing function for two growing IT management consulting, hardware / software and technical staffing companies who supported healthcare, hospitality, government, retail, education, legal, manufacturing, and financial organizations nationwide.

Spearheaded brand development and positioning, new product / solution innovation and launch, media planning, demand generation campaigns, and promotion initiatives companywide.
Achieved 300% increase in web traffic and # of qualified leads over 12-month period by championing and launching integrated, digital communications strategies, combining web (e.g., PPC, SEO, landing pages), social, email, field marketing, and PR activities.
Accelerated growth by planning, organizing and executing 80+ events and 50+ product / solution campaigns, generating thousands of qualified leads and millions in revenue.
Cultivated and managed partner / alliance (e.g., IBM, Microsoft, MuleSoft, Dell, Cisco, HP, Samsung, Palo Alto, and others), agency and other vendor relationships to maximize exposure and ROI.
Recruited, trained and supervised international marketing team, including writers, graphic designers, marketing coordinators, event managers, inside sales reps, and CRM team, providing day-to-day guidance, as well as defining roles, metrics and KPIs to track performance.
Streamlined marketing operations and companywide reporting by implementing new marketing automation platform (with lead scoring system) and introducing 1) improvements to CRM workflows / integrations and 2) processes and tools to enhance collateral strategy / development, lead tracking and reporting, and overall department effectiveness / productivity.
Educated and motivated global workforce by teaming with Human Resources to design, launch and oversee internal communications program, resulting in a 50% increase in employment engagement over 6-month period through a continuous mix of live / online events, weekly communications, surveys, cross-functional collaboration activities, employee portal updates, and ongoing issue resolution.
Conceptualized thought leadership awareness strategy of internal subject matter experts (SMEs), increasing market saturation by 1) launching more effective blog that more fully exposed areas of expertise, increased interactions (reduced bounce rates), and improved overall web traffic; 2) establishing speakers bureau and organized presentation engagements; 3) pitching story ideas and facilitating media interviews; and 4) pursuing award and other recognition opportunities.
Supported client onboarding and roll-out efforts by driving change management initiatives associated with the adoption of new mobile applications, software development, system integrations / implementations, and SharePoint portals.

“Jeremy is an exceptional IT and business global marketing leader with an unwavering commitment to success, plus he has one heck of a record in transforming and scaling small / medium company brands into leading IT product and service companies. In my 20+ years as a C-level executive, I have never worked with an individual of his talent and professionalism. His win-win attitude is exceptional! I highly recommend him for any future endeavor he chooses to pursue.”

~ Brian Rogan, Executive Vice President (direct supervisor at AAJ Technologies and ITsavvy)

Website: http://www.aajtech.com